He has ~60 paying clients (almost exclusively law-firms and banks) that primarily work with printed pages on paper.
They're just too damn ~~smart~~ well-informed.Įdit: Another anecdote: A buddy of mine built a bespoke OCR and document indexing/search tool. The reason why BI tools sell so well at the moment is that you have tons of C-level execs that like the appeal of a business-optimizing tool requiring little to none of any actual software development. It's entirely possible that Kite would have seen major adoption if the push was towards non-technical folks trying to get their feet wet in software. Sell magic to regular people, and you'll see some significant revenue. It's like trying to sell magic tricks to magicians. The challenge is that when you're building software for developers, they already know how it must work.
In the end, the tech was bought out by a larger company to recover a fraction of our VC investment. I know this first hand, building a developer tool startup and failing to reach any level of revenue. Our diagnosis is that individual developers do not pay for tools.
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